In 1976, CITIZEN invented the world’s first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as “Eco-Drive,” can generate power from any light source - artificial, natural and even dim light - to keep watches running anywhere in the world without ever replacing batteries.
As a pioneer of the field, we set new challenges for ourselves to bring forth the full potential of power generation using light.
CITIZEN’s Eco-Drive technology has won acclaim in Japan and other countries for its contribution to environmental protection. In 1996, an Eco-Drive watch was nominated as the first watch to qualify for the Eco Mark, a label managed by the Japan Environment Association (JEA). In 2014, CITIZEN became the first watchmaker to earn a Gold Prize in the JEA’s Eco Mark Awards.
Discover more about the Eco-Drive and other Citizen watches here.
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